A. Ragnauth: Expanding the Frame

Before we begin, I’d like us to take a moment and acknowledge the image above. The future isn’t on the left. This image tells you my intention this week. My focus is moving away from traditional classroom teaching that no one remembers in a month from now and to shift to learning that allows students to build a career. My Medium Article (coming soon) is going to give you an exclusive on the impact of implementing Career & Technical Education (CTE) into your school.

As I work on my article, I thought I could share with you all a series of short form teaser posts that I’ve designed for various social media platforms. Each one was curated with a specific audience and style in mind and are accompanied by a brief description explaining my reasoning.

First up, Instagram.

Instagram is a visual focused platform, hence why I used only a picture of my students working. The goal is that when someone looks at the photo, they go “Oh this looks cool! This is at school?” which then makes them read the short and brief caption that follows. Everyone on Instagram, is there for the vibes, keeping it short and sweet ensured that I did not bore viewers. The audience on Instagram ranges, if a student comes across this post, they’re exposed to exactly what they could be doing at a CTE school. If a parent finds this post, they’re exposed to the real world skills their student would learn alongside understanding the true potential of CTE.

Next up, LinkedIn.

Similarily to Instagram, LinkedIn is also a visual focused platform but descriptions are necessary. LinkedIn is where professionals connect, recruit, and educate. The platform follows a professional, informative tone, which is why I included short and concise bullet points explaining the article. The images are also on the same spectrum. This post was built around the audience of administrators, educators, and industry partners looking to connect or implement a valuable way of learning within their school.

Lastly, X (formerly Twitter).

As you can tell, this design was definitely spicier than the others but is it really an X post if it’s not spicy? X is an opinion driven platform that feeds on bold, unique content that sparks interest or even a potential debate. The caption encourages debate on the topic of CTE vs. traditional teaching. It was designed with the intention of catching the intention of not only educators but young students who are passionate about being in charge of their own learning experience. The image is meant to stand out from the normal flyers or graphics, you’d normally see on X and be replaced with real photos and designs that many students and educators can relate to.

Three different designs, three different platform demographics, but the same story being told. To inform, inspire, and provoke the viewers mind. With the hope that this also intrigued your mind, stay tuned for the drop of my Medium article: Design, Build, Learn: Why Every Students Needs CTE.