The Identity

A page where I give you a look into the blueprint of my design thinking and decisions I make on a daily basis.

Beyond Aesthetics

Before working on Module 1, I tended to associate branding with specific visual elements like logos, color palettes, fonts, themes, and more. This is the way I broke it down for my students as well. After completing my brand strategy deck or some of it at least, my understanding has shifted. I read Graphic Design…