The Identity

A page where I give you a look into the blueprint of my design thinking and decisions I make on a daily basis.

Building a Brand with Purpose

This final project, where I developed an overall brand strategy and identity system for South Queens Women’s March, challenged me to think beyond individual design elements to create an unified system that communicates a specific, powerful message. My goal was to create an identity that directly reflected the organization’s commitment to community, equity, and action.…