The Winner is…INSTAGRAM

Still relevant. Still popular. Still thriving. Now I’m not talking about myself lol but I’m talking about Instagram. I remember when I first heard of instagram back in middle school maybe 7th or 8th grade, I didn’t hop on the trend right then though, I waited until freshman year of high school and I am…

Building a Brand with Purpose

This final project, where I developed an overall brand strategy and identity system for South Queens Women’s March, challenged me to think beyond individual design elements to create an unified system that communicates a specific, powerful message. My goal was to create an identity that directly reflected the organization’s commitment to community, equity, and action.…

Designing for Structure

This week, I worked on both wireframes and compositions for a newsletter and a website. This challenged me to think more deeply about how structure, layout, and user experience interact in a design. One of the key lessons I took away from this process is the importance of wireframing as a base for effective design.…