This final project, where I developed an overall brand strategy and identity system for South Queens Women’s March, challenged me to think beyond individual design elements to create an unified system that communicates a specific, powerful message. My goal was to create an identity that directly reflected the organization’s commitment to community, equity, and action.…

This week, I worked on both wireframes and compositions for a newsletter and a website. This challenged me to think more deeply about how structure, layout, and user experience interact in a design. One of the key lessons I took away from this process is the importance of wireframing as a base for effective design.…

This week, I focused on hierarchy in layout while designing a brochure for South Queens Women’s March. It truly changed how I think about design. Before this project, I saw hierarchy as just making things bigger or smaller. Now, I understand it deeper. It’s about shaping how people experience information. Hierarchy guides a viewer’s eye.…

Color can be considered one of the most weightful aspects in graphic design because of its power to affect mood as well as convey ideas beyond what visuals and words alone could do. In Cath Caldwell’s book Graphic Design for Everyone, she mentions how color can help in communicating messages that may not have otherwise…

Before working on Module 1, I tended to associate branding with specific visual elements like logos, color palettes, fonts, themes, and more. This is the way I broke it down for my students as well. After completing my brand strategy deck or some of it at least, my understanding has shifted. I read Graphic Design…