Have you ever had multiple ideas that all seemed good, but couldn’t figure out which one was actually worth it? That was pretty much where I was after completing my market research. I knew I wanted to create something for educators, but narrowing it down to one product was another story.
As a graphic design teacher, I’m constantly creating materials for my classroom and school community. So, naturally, my product ideas revolved around making that process easier for educators.
My first pitch was the High School Teacher Classroom Visual Kit. This idea focused on editable Canva templates for presentations, agendas, assignments, and other everyday classroom materials. I wanted something that felt more mature and appropriate for high school students, especially since so many educational templates lean toward elementary school aesthetics.
Next, was the School Communication Kit, which focused more on everything happening outside the classroom. Think newsletters, event flyers, family communication, and social media graphics. Being involved in school activities myself, I know how quickly these responsibilities add up, especially when you’re juggling them alongside teaching.
Then came my third idea, Classroom & Beyond. This was essentially a combination of the first two concepts, bringing classroom resources and schoolwide communication materials together in one cohesive toolkit. Instead of having separate resources for everything, educators could have one consistent collection of designs to work from.
The interesting part of this process was realizing that each idea solved a problem, just for slightly different audiences. It wasn’t necessarily about which concept looked the coolest. I had to think about who would actually use it, how often they would need it, and whether it would make their work easier.
Out of the three, Classroom & Beyond started to feel like the strongest direction. It offered the most flexibility without limiting the product to one specific role. Of course, that also raised another question: how do I create something versatile without making it overwhelming?
That became one of my biggest takeaways from the pitching process. A good product isn’t just about having a great idea. It’s about finding the balance between creativity, practicality, and what your audience actually needs.
At this point, I wasn’t completely finished figuring everything out, but I was definitely getting closer to turning an idea into something real.
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